MG Motor India ropes in Liverpool veteran Emil Heski



As the official global car partner of Liverpool Football Club (LFC), MG Motor India recently organized a meeting and greeting program with Emil Heskey.

“As the official global car partner of British Football Club - Liverpool, we aim to provide MG Motor India and the passionate Liverpool supporters of the country the opportunity to create delightful memories together. The coming together of two iconic British brands with a global fanbase is a collective effort to provide an exciting experience for the Indian football community and fans. In addition, MG Motor's brand heritage truly resonates with the club's rich history, making it a special event for us, ”said Gaurav Gupta, Chief Commercial Officer, MG Motor India.

Through this partnership, MG Motor India aims to leverage the growing popularity of football around the world to strengthen the brand's presence among its target audience of young, sporty and passionate customers.

The collaboration with LFC aims to accelerate MG Motor's brand awareness in global markets such as Europe, Asia, Middle East, Australia, South America, North Africa and more.

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